“Passion is the soul of a dream. If your dream has a soul that is revived by passion and energy, the sky is the limit. The creator, who follows his passion, lives the dream and listens to the heart, dedicates his time entirely to the achievement of the dream and does not mind the difficulties he has to face as long as the dream is alive.” -Nairi Barseh
A Feminine Perspective on Business and Passion, with Nairi Barseh; Creative Director of the Haute Couture Line, Edward Roth New York.
Welcome to Edward Roth New York, Haute Couture silk fashion line driven by Creative Director Nairi Barseh. Nairi is a woman who conquers the goals she sets her heart on. When it comes to female entrepreneurs, Nairi Barseh is at the top. Filled with loyal passion for her dreams, Nairi’s focus is to continue to grow the line piece by piece. As she and her team continually refine and redefine “the boundaries between high end fashion and art,” they bring a stylish edge that is truly unmatched. Made inside of their own Atelier, located in the heart of New York’s garment district, the dresses, tops and pants are ready ladies. Silk, silk and more silk! Bold graphics, each handpicked by Nairi’s chosen artists, blast sexy silhouettes, color and attitude. Each piece comes with its own unique story. Edward Roth New York is inspired by, and created for, the independent women going after their dreams, a woman after Nairi’s own heart.
Following a wave of inspiration recently set off by Brian Smith’s The Birth of A Brand, we asked for Nairi’s response on the quote below as well as her response on what passion means for a woman building a couture fashion line in the heart of New York City.
“For entrepreneurs they can discover that despite the chaos, a new business can indeed find traction.” – The Toddler Years, The Birth of A Brand
Savvy: Passion can be a powerful motivator for a dream, what is your take on passion, and how has it helped you?
Nairi: Passion is the soul of a dream. If your dream has a soul that is revived by passion and energy, the sky is the limit. The creator, who follows his passion, lives the dream and listens to the heart, dedicates his time entirely to the achievement of the dream and does not mind the difficulties he has to face as long as the dream is alive.
Savvy: When we do an interview, it is really about giving the inner artists a chance to express the energy of their dream, and to show people that it’s possible to move past fears and into the light of the soul’s creative expression. We are still coming out of the ages where the life of an artist has most often been looked down upon– more in America though than other countries. It’s almost as if making money will somehow be enough to replace the voice and soul of an artist. In Soho for example, you will find many retired bankers or architects that have returned to more creative roots and opened their own atelier. What are your thoughts on this?
Nairi: “I will tell you this; the artist has a lot of struggle and fears, but in order to push yourself you should be in balance with your inner world. The better you see and visualize your dreams and goals, the closer you get to those dreams.”
Savvy: What was the inspiration behind your new collection? Is it reflecting something personal from your own journey as a woman?
Nairi: My first collection, being a women’s collection, was inspired by femininity in all its forms. I thought of a woman as a diamond, having multiple facets, reflecting her inner shine. This precious creation of nature is so complex and original that is requires the most precious setting to be put into. I thought of the clothes I created as that setting reflecting the inner beauty of an individual unlike any other. Each garment has its own art, story, inspiration and emotion. My intention was to create a gallery of pieces that would be very different. I wanted each woman to find her own, the one that speaks to her on the level of personal beliefs and feelings–one that relates to her life journey and experience, her dreams, and goals.
Savvy: If you had one thing to say that might inspire young girls who want to grow up and become fashion designers, what would it be?
Nairi: I always tell people to think about their passion first, to ask themselves what makes them so happy– that it is not comparable to anything else. If you feel like you know what that is, then form your vision, paint the dream in your mind so that it becomes very real to you. Make a decision to follow that dream, and never give up on it in spite of any fears and difficulties you will face.
Savvy: Who, and or what, are your biggest inspirations in life?
Nairi: Life itself, its events and the different energies it is comprised of are my inspiration. To feel that energy of life, the energy of people surrounding you is a blessing. I am inspired by the complexity of human nature and the variety of emotions that make our experience one-of-a-kind. A lot of my inspiration comes from music, art and dance.
Savvy: Regarding growing a brand, and reflecting on of Brian’s book, have you been able to find a rhythm that nurtures you at the same time as your company?
Nairi: Every passionate dreamer will relate to Brian’s experience and I am not an exception. What drives me to continue creating is the vision that I have–which no one else can see, besides me. I know I have to keep interpreting that vision through my work, so that one day it becomes clear to everyone else. This consistency and dedication creates the rhythm that eventually takes an individual, or a company, to the destination we call “success”. It is true that your business is like your child, must always nurture it, give it all your time and energy, and if this child grows to be a successful individual, able to function on its own and even take care of you, then you win… just like Brian.
Savvy: Yes, Brian also mentions that in his book that your vision for what can be is your greatest asset, while the ones who copy can only see what you have done.
Savvy: What has helped you stay ahead of the game with fashion being such a competitive business?
Nairi: Focus on creativity, quality, and originality–everything that helps us make an honest product. I believe in integrity and delivering on a promise. If you promise comfort your product has to be comfortable and if you promise a dream make it come alive.
Savvy: And last but not least, where can people expect to see Edward Roth Next?
Nairi: Right now we are in our showroom and in selected high-end boutiques. We will continue working with stores that show our creations by request to their top clients. In the future we are planning to open our own gallery, have shows and exhibitions in museums, and make exclusive couture pieces for auction.
Savvy Way of Life is grateful for this interview with Edward Roth New York. If you are as excited as we are, you can find more from Edward Roth on the links below.
Prêt à Porter: http://issuu.com/edward3070/docs/edwardrothnewyorkpretaporter
Couture: http://issuu.com/edward3070/docs/edwardrothnewyorkcouture
Men T-Shirts: http://issuu.com/edward3070/docs/edwardrothnewyorktshirts
Scarves: http://issuu.com/edward3070/docs/edwardrothnewyorkscarves
For more on The Birth of A Brand visit:
Www.BrianaSmithspeaker.com
Or a copy is also available at Amazon.com